rfm: Recency, Frequency and Monetary Value Analysis

Tools for RFM (recency, frequency and monetary value) analysis. Generate RFM score from both transaction and customer level data. Visualize the relationship between recency, frequency and monetary value using heatmap, histograms, bar charts and scatter plots. Includes a 'shiny' app for interactive segmentation. References: i. Blattberg R.C., Kim BD., Neslin S.A (2008) <doi:10.1007/978-0-387-72579-6_12>.

Version: 0.2.2
Depends: R (≥ 3.2)
Imports: dplyr, ggplot2, ggthemes, lubridate, magrittr, RColorBrewer, rlang, stats, tibble, tidyr, utils, xplorerr
Suggests: covr, DT, kableExtra, knitr, rmarkdown, testthat, vdiffr
Published: 2020-07-21
Author: Aravind Hebbali ORCID iD [aut, cre]
Maintainer: Aravind Hebbali <hebbali.aravind at gmail.com>
BugReports: https://github.com/rsquaredacademy/rfm/issues
License: MIT + file LICENSE
URL: https://github.com/rsquaredacademy/rfm, https://rfm.rsquaredacademy.com/
NeedsCompilation: no
Materials: README NEWS
CRAN checks: rfm results


Reference manual: rfm.pdf
Vignettes: RFM - Customer Level Data
RFM - Transaction Level Data


Package source: rfm_0.2.2.tar.gz
Windows binaries: r-devel: rfm_0.2.2.zip, r-release: rfm_0.2.2.zip, r-oldrel: rfm_0.2.2.zip
macOS binaries: r-release (arm64): rfm_0.2.2.tgz, r-oldrel (arm64): rfm_0.2.2.tgz, r-release (x86_64): rfm_0.2.2.tgz, r-oldrel (x86_64): rfm_0.2.2.tgz
Old sources: rfm archive

Reverse dependencies:

Reverse suggests: xplorerr


Please use the canonical form https://CRAN.R-project.org/package=rfm to link to this page.